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In 2001 we began building AIS, an extensive data base
that is up-dated through constant communication with agencies nationwide
and through a powerful network consisting of holding company management,
agency heads, trade organizations, executive recruiters and trade
editors. All sizes and types of marketing service providers are
included in the AIS database. AIS consists not only of advertising
agencies, but is a comprehensive library of direct marketing, media,
design and public relations firms. The AIS database enables us to
respond quickly to our clients to uncover highly qualified and often
unexpected resources.
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Unlike many search consultants who derive income from agencies for
database listings, new business consulting or executive recruiting,
MatchWorks accepts no fees whatsoever from agencies. This is a key
advantage as it ensures total fairness and objectivity when recommending
agency candidates to our clients.
And our intelligence into today’s agency resources
goes beyond the database. Our contemporaries are now leading America’s
most vital and progressive agencies. Many of the talented people
we have worked with over the years now manage sales and marketing
for the country’s most aggressive companies. These longstanding
relationships allow us to stay plugged into the challenges marketers
face today and provide us valuable insights into the most effective
initiatives to address them.
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