| “MatchWorks really dug into our organization
to become trusted advisors – they identified what to restructure,
how to restructure and the most important initiatives to focus
our resources on. Jan and Howard’s experience and hands
on approach have become indispensable to me.” Betsy
Bruce, SVP Marketing, Madison Garden/Radio City
“Jan and Howard were both with us every step of the
way throughout the search process. They broadened our view of
potential agencies and made sure that every interaction –through
agency workshops and the final assignment --raised the bar of
the agency thinking. They then designed and facilitated a valuable
launch meeting to ensure our new relationship got off to a healthy,
quick start.” John Killpack, Director of Brand
Management, AARP
“MatchWorks helped us sort through what we needed. We
were so sure we knew but we had many constituencies within the
company and Howard and Jan really helped us clarify all our
needs –cross discipline and global-- in actionable terms.”
Tony Wilson, VP Marketing Communications, Symbol Technologies
“They totally customized the search process to meet what
we thought was impossible timing—they designed the search
to focus the agencies directly on our biggest strategic and
creative challenges and got us on the air in time for our launch.”
Steve Mars, SVP Marketing, MSG Network
“We hired MatchWorks because of their experience at a
shop as cutting-edge as Ammirati and their ability to understand
our needs and the travel category. They opened up our thinking
for all that we should look for and could get from an agency.”
Deborah Natansohn, SVP Worldwide Sales & Marketing,
Cunard Lines Limited
“We were entering a new era of marketing where we needed
to aggressively sell season subscriptions and individual game
tickets in the short term while building a stronger brand identity
for the long term. MatchWorks pointed us towards a direct marketing
agency and made sure we got the best in class.” Anucha
Browne Sanders, SVP Marketing, NY Knicks
"We hadn’t switched agencies in nearly a decade
so, needless to say, we took our agency search very seriously.
Given Howard’s depth of experience marketing blue chip
brands, we knew he understood exactly what we needed. We never
would have found Mullen on our own." Susan Helstab,
SVP Corporate Marketing, Four Seasons Hotels and Resorts
“MatchWorks was an obvious choice for us when we set
out to find a new direct marketing partner for our AARP supplemental
health insurance. They had demonstrated a keen sense of the
AARP culture when they conducted the ad agency review and we
felt certain they would do the same for us.” Darla
O’Donnell, VP Marketing, United Healthcare
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