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This $1.5 billion leader in mobile data “bar code”
technology searched for a partner to develop and execute all
elements of the marketing mix across the world. Account was
awarded to a “bundled” group of companies led by
Direct Marketing company Draft Worldwide, NY and Public Relations
firm Golan Harris, NY.
“MatchWorks helped us sort through what we needed. We
were so sure we knew but we had many constituencies within the
company and Howard and Jan really helped us clarify all our
needs –cross discipline and global-- in actionable terms.”
Tony Wilson, VP Marketing Communications, Symbol Technologies
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