NY’s famous basketball franchise entering a new era of marketing conducted first time search for an agency partner to sell season subscriptions and individual game tickets in the short term while building a stronger brand identity for the long term. Awarded to Direct Marketing firm Rapp Collins, NY.

“We were entering a new era of marketing where we needed to aggressively sell season subscriptions and individual game tickets in the short term while building a stronger brand identity for the long term. MatchWorks pointed us towards a direct marketing agency and made sure we got the best in class.” Anucha Browne Sanders, SVP Marketing, NY Knicks


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