Branding and retail assignment for famed QE II and Queen Mary II launch (the most expensive ocean liner ever built). Required highly creative agency with ability to drive global re-branding of Cunard Lines portfolio and to identify provocative ways to connect with affluent, influential travelers. Awarded to TBWA/Chiat Day, NY.

“We hired MatchWorks because of their experience at a shop as cutting-edge as Ammirati and their ability to understand our needs and the travel category. They opened up our thinking for all that we should look for and could get from an agency.” Deborah Natansohn, SVP Worldwide Sales & Marketing, Cunard Lines Limited


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