$200 million national, not-for-profit organization in transition. Seeking strong strategic counsel for launching new brand and partner to manage of all aspects of the marketing mix. Required proven understanding of the challenges associated with reconciling needs of the social mission with those of fund raising; ability to help lead the organization in best practices; depth of resources to develop and execute internal training and an aggressive public launch plan. Awarded to Omnicom’s Porter Novelli and Rapp Collins.

“We approached MatchWorks with the desire to hire our first advertising agency but they helped us understand the larger imperative of consolidating all our marketing resources to achieve total integration and greater impact behind the brand launch. Jan was instrumental in articulating the power of this vision to our board and our management team resulting in a much more significant and positive transformation of our organization through this successful review.”
Kathryn Kane, SVP Corporate Communications


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